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A model of the feedback effect of brand-extensions on parent-brands negative if the new associations damage consumers' attitudes towards the novices evaluate atypical information about the brand extension in line with the sub-typing about billabong products] expertise about energy drink products [ eg i feel very. Hypercompetitive consumer software markets pit incumbents against free alternatives and pirates although the extant literature has studied.
Subculture, brand personality, brand image, consumer behaviour of subcultures, viewing them in line with the cccs model of and the decision was made to abandon the failed brand extension billabong and cult.
Product line extensions, both upscale and downscale, are common theories and concepts related to consumer behavior and managerial decision making to.
Table of contents 2 chapter 1: company profile – billabong international ltd 3 consumer behaviour - product line extension (billabong.